DOWNLOAD PDF PRESS RELEASE
HALFWITS FAMILY FIRSTS: SPRING//SUMMER 2015 COLLECTION
FOR IMMEDIATE RELEASE
Thursday, April 23rd, 2015
Teased by a glimpse of warm weather in Toronto last week, the city’s very own HALFWITS is pleased to announce the launch of their Spring//Summer ’15 collection, trading in our toques and parkas, for the latest tanks and short-sleeve button-ups.
HALFWITS SS15 collection takes a contemporary approach to skate-inspired menswear, leveraging the strength of familiarity found in staple street style silhouettes. ‘We aim to produce clothing that can be worn comfortably. This comes down to quality materials, a focus on fit, and a commitment to keeping things interesting, without being too pushy, or towing too close to a ‘trend’.’ explains Mark Butterworth, Co-Founder at HALFWITS. The versatility of each piece makes for a collection of mens tops fit for layering into any casual look.
The team took to the city streets for the seasons first skate with director/photographer Brooks Reynolds to cover their SS15 lookbook.
HALFWITS SS15 is now available in online and in selected retail locations across North America, including a debut in Toronto’s GOTSTYLE Distillery location this coming May.
Head to our shop for the latest in availability information.
– ### –