HALFWITS is based around the ideals of pushing limits & exploration through a channel of positive energy.

Never being one to veer away from the fear of looking stupid, HALFWITS lives on the values of knowing life is too short to care what other people think. Live now, think later.

The basis of HALFWITS logic can come from 3 simple words: STUPID GOOD FUN. Representing the care free, fun loving nature of what the brand represents.

We are the instigators. The ones who jump off the cliff first, the ones who initiate that night you will never forget, the ones who provoke that fear that must be conquered.